Is OnThemarket.com on target to overtake Zoopla as Rightmove’s nearest rival?
OnTheMarket.com report that it is only a matter of time before they overtake Zoopla as the No. 2 portal for property listings!
Traffic figures for OnTheMarket.com increased again in August. It was another record-breaking month. It was reported that the website achieved more than 5.4m visits, a rise of more than 220,000 compared to the previous July. It also attracted more than 2.5m unique visitors, an increase of 100,000 when compared with the previous month. These figures were apparently independently measured using Google Analytics.
Chief executive Ian Springett commented that, “In just seven months we have dramatically changed the portal landscape, but this is still only the beginning. Our traffic, agent membership and property listings all continue to grow month-on-month. We remain confident that it’s only a matter of time before we overtake Zoopla as the No. 2 portal in terms of property listings and then focus directly on providing agents and consumers alike with a credible alternative to Rightmove.”
OTM will be running another TV advert campaign this month. It will be screened over 2,500 times in three weeks.
Tony Wing DipSurv MRICS FNAEA
Sales Director
Lincoln Office
Email: tonywing@robert-bell.org
Tel: 01522 538888
Twitter: @robertbellandco
News credit: PropertyIndustyEye.com
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